Pragmatic Play’s Custom-Made Casino for Unibet Goes Live

The Live Casino environment created by Pragmatic Play for Unibet, a leading Kindred Group brand, went live on June 10.

This is yet another milestone for Pragmatic Play, a provider of top-of-the-line gaming software. This partnership, among many other partnerships with leading brands, allows the company to expand the user base for its Live Casino environments.

Kindred’s Unibet is the place to be for many players from Europe looking to try their luck on some of the best live casino sites, so this partnership will undoubtedly demonstrate that Pragmatic Play is playing in the major league.

The platform allows Unibet’s customers to access numerous live gaming tables in broadcasts from the Pragmatic Play’s custom-designed studio equipped with top-notch 4k video tech and sound systems for immersive gameplay.

Pragmatic Play’s Chief Business Development Officer Yossi Barzely said: “Dedicated environments ensure that players would have an incredibly bespoke gaming experience as they enjoy some of the most engaging Live Casino games in the industry, and we’re extremely proud of hitting this milestone.”

Kindred’s Head of Casino and Gaming David Robertson said: “Pragmatic Play’s Live Casino portfolio provides amazing gaming products built to the highest standards and we’re very pleased to be able to offer them all to our Unibet customers through a dedicated studio which has been tailored to our needs. It is a real statement of the closeness of our relationship, and we can’t wait to see how our players enjoy the dedicated environment.”

Pragmatic Play is currently pushing out up to five new slots each month and has recently been approved for operations in Colombia. On the other hand, Kindred has recently launched BetShare, an innovative way for customers to share bet slips on social media safely. Unibet has partnered with Shopify to create 17 club-specific podcasts on football clubs in Allsvenskan, a Swedish football league, to bring them closer to their fans.